All businesses have been affected by the COVID-19 crisis, and for the foreseeable future there is no such thing as ‘business as usual’ as the implications of lockdown, social distancing and the economic fallout unfold.
Post lockdown, the potential value of customer data has increased dramatically. It’s vital for companies to understand their customer’s needs so that they can tailor their direct mail marketing to each individual customer.
Getting this strategy right will yield results and revenue growth.
Collecting customer data is the single most important key to your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience. Many businesses that collect data don’t know what to do with it and end up only pulling it from a single source. Social media, email sign-ups, site usage, purchases, and feedback forms all offer valuable insight into who you’re marketing to.
If data collection isn’t a priority, it’s time to switch gears. Why base your marketing on what you think customers want when you could give them exactly what they want?
Our FREE ‘suppress and trace service’ guarantees your mail is delivered to the right person, at the right location, right on time. We check your database to avoid duplicate mailings, make sure that addresses are correct and find ways to save you money on packaging and postage.
At The DS Group, we make it easy for you to connect with your customers in a way that gets results.
Your customers are ever changing – contact us to plan your next direct mail campaign.
The DS Group