Helping Out In Uncertain Times: How Mail Can Reach People

by | Apr 22, 2020 | DS News

At The DS Group, we pride ourselves on sharing our experiences through our employee-owned business.

Our ability to make campaigns run smoothly through our integrated design, print and fulfilment facilities is just one of the reasons companies choose us.

KEEPING YOUR CUSTOMERS INFORMED IN THESE UNCERTAIN TIMES

A recent survey from Royal Mail confirmed that people have made significant changes to their behaviour, these including: Being informed. 

Direct Mail remains a trusted form of marketing. It can deliver your business message direct to your customers.

The key elements for direct mail are:

Safe medium

Mail is a safe way to communicate

Reach anyone and everyone

Mail can be targeted to individuals and households offering national and regional reach

Reassure

Mail is trusted and a secure way to deliver messages

Physical impact for critical information

Mail is opened and read, people give it their full attention

Signpost local services

Raise awareness for local messaging

Connect communities safely

Mail can connect vulnerable audiences to key services, information and support

Connect people online

70% of people go online after receiving mail

SUPPORTING CUSTOMERS NOW, CAN BUILD VALUABLE RELATIONSHIPS IN THE FUTURE

Now is the time to get close to your customers in a way that can deliver real value. Here are some handy tips to help with your campaign:

  • When sending out direct mail, the message should be relevant, useful, helpful, and clear.  People may have time – but they don’t have time to waste
  • All communication should be useful, relevant and helpful to the majority of recipients (without being reactive) – focus on what services your company delivers and how it can make a difference to people.
  • Humour is much needed at this time but avoid being frivolous or appearing not to recognise the gravity of the situation

ALWAYS REMEMBER HOW DIRECT MAIL CAN DELIVER YOUR MESSAGE

Mail is remembered

Mail stays in the home

Mail delivers lasting results

Mail reaches everyone

Mail is trusted

 

We understand that successful campaigns and results are important; so we use our ability to deliver success and save you money – we know what works well.

 

The DS Group

Tel: 01255 221322

Email: hello@thedsgroup.co.uk

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Philip, Clark Albert Edward Hall

"Allistair and his team always go the extra mile to deliver what you need. Would recommend Direct Solutions for excellent print and graphic services"

Chris French

"In the two years I have been at Whitehall, Direct Solutions have been our key supplier. Their fast turnaround times, product quality and communication are the attributes that make them our supplier of choice."

Oliver Westrup

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Sarah Povey

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Paul Howe

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Charlotte Root

"Direct Solutions have amazed us with how much money they have saved with the fulfilment and mailing of Alumini Magazine - saving thousands of pounds particularly with the postage costs, and the job was delivered in record time."

University of Essex

"Excellent service provided for over 10 years. Always prompt and helpful, taking the time to ensure they know about the business and its needs."

Hatfields Home Furnishers

"After winding down my London Design Consultancy I looked for a local company to handle my printing and promotional requirements. Competitive pricing, quality work, friendly people - nothing is too much trouble and above all, they meet or beat my tight deadlines"

David Edwards

Friendly and professional service. Finished products are first class - excellent delivery times"

Christine Potter

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Natalie Cullen

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G J Bowmer Waste Disposal Ltd

"Russell and the team at Direct Solutions do a great job. Their pricing and their personal can-do attitude is very helpful, especially for those occasional last minute jobs."

Grant Johnson

The DS Group

7 Faraday Close
Oakwood Industrial Estate
Clacton-on-Sea
Essex
CO15 4TR

T: 01255 221 322
E: hello@thedsgroup.co.uk

Company Registration: 4154363
© Copyright 2020 IT Solutions Services Ltd T/A The DS Group

PROUD TO BE AN EMPLOYEE OWNED COMPANY

Terms & Conditions

GDPR Compliant Privacy Policy

About Us | Contact Us

 

 

 

PROUD TO BE AN EMPLOYEE OWNED COMPANY

The DS Group

7 Faraday Close
Oakwood Industrial Estate
Clacton-on-Sea
Essex
CO15 4TR

 

T: 01255 221 322
E: hello@thedsgroup.co.uk

Terms & Conditions | GDPR Compliant Privacy Policy | Contact Us

About Us | Meet The Team | News

 

Company Registration: 4154363
© Copyright 2020 IT Solutions Services Ltd T/A The DS Group

 

 

 

PROUD TO BE AN EMPLOYEE OWNED COMPANY

The DS Group

T: 01255 221 322
E: hello@thedsgroup.co.uk

 

Terms & Conditions | GDPR Compliant Privacy Policy

About Us | Contact Us | News

 

 

Company Registration: 4154363
© Copyright 2020 IT Solutions Services Ltd T/A The DS Group

 





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