Now more than ever, customers are reviewing their marketing plans to ensure they get the best return on investment, and their marketing gets the best results.
As Direct-Mail experts, we always champion the effectiveness of direct mail – and the recent change in economic conditions as proven the effectiveness of this form of marketing.
According to the Joint Industry Committee for Mail (JICMail), during Q2 the average piece of direct mail was interacted with 4.58 times, an 11% increase year-on-year.
Door drops also garnered record levels of consumer engagement, with the average item interacted with 3.19 times, which represents 15% growth year-on-year.
The latest findings from JICMail have reported record-breaking double-digit increases in the effectiveness of direct mail and door drops during the Covid crisis.
Allistair Hunter, MD at The DS Group urges marketers and planners to take note of the JICMail data when it comes to planning future campaigns.
“Capitalising on the effectiveness of mail and its contribution to multi-channel campaigns is integral going forward if marketers are to make the most of this opportunity.”
Our hard-working and dedicated direct mail team treat every mailing with the care, respect and the personal touch that all our clients deserve. Our investment in the latest technology paired with many years of expertise means that we ensure your campaigns are always bespoke, targeted and measurable.
We look forward to hearing from you
The DS Group
Tel: 01255 221322