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Brand Launch for B Spoke Carpentry
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Case Study: Brand Launch for B Spoke Carpentry
June 11th, 2025 | Case Study
Client: B Spoke Carpentry
Project Type: Full Brand Support: Visual Identity, Print Materials & Website
Objective: To help launch a new carpentry and joinery business with a strong, cohesive brand across all touchpoints, including logo design, printed marketing, and a professional website.
Overview
B Spoke Carpentry is a new business offering bespoke joinery, carpentry and handmade wooden products. They needed a brand that would reflect their craft, appeal to local customers and work consistently across both print and digital platforms.
We worked with B Spoke from the ground up, developing their visual identity, producing printed material and building a website that gave them a solid foundation as they launched.
Project Delivery
We provided full support across:
Branding & Visual Identity-
Our in-house designer collaborated with B Spoke to create:
- A bespoke logo that reflected their name, personality and craft
- A bold yellow and black colour palette to give their brand instant recognition
- Guidance on typography and styling
- Design of all printed marketing material to ensure a consistent and professional look
Print Design & Production-
With the visual identity in place, we produced:
- A4 leaflets promoting their services
- Professional business cards
- Cutting board care cards for their handmade products
- A large promotional display board to support in-person events and offers
Website Design-
To ensure they had a digital presence to match, we also created a clean, easy-to-navigate website to showcase their services and allow customers to get in touch. While website work isn’t our focus, we were happy to support the client and keep everything consistent in one place.
Results
The project resulted in a strong and unified brand launch, with a logo, website and printed materials that all work together to give B Spoke Carpentry a professional and approachable presence.
“The DS Group were amazing throughout the whole process. They helped us bring everything together, from the design to the print and even the website. We couldn’t be happier with the result.”
-B Spoke Carpentry
Key Success Factors
- Branding from scratch: Developing a complete visual identity including logo, colours and typography
- Design consistency: Ensuring branding was applied across materials, from print to web
- All-in-one service: Design, print and digital delivered through one supplier for a seamless experience
- Client collaboration: Flexible support tailored to meet the needs of the new business at launch
Conclusion
Our work with B Spoke Carpentry shows how we can support new businesses with everything they need to get started, from branding and design to print, promotional material and professional web presence.
We hope to continue working with B Spoke and watch their business flourish.
If you need help bringing your business to life, don’t hesitate to reach out.
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